Print catalogs are proven to be effective marketing and sales tools. But it's a crowded market and smart businesses know they need to go the extra mile to make an impact. These five cost-effective but luxury finishes help you do just that.
Print catalogs are a powerful marketing tool for businesses of all sizes. They help to display products in an attractive way that is much more engaging than a digital catalog, and they can be customized to fit the individual needs of each business. But what if you want to go above and beyond and create a catalog that stands out from the competition? Special print finishing techniques can give your catalog a luxurious touch that will make it even more attractive to customers. In this blog post, we'll discuss five special options to add a luxurious touch to your print catalogs.
Print catalogs and catalog marketing
Print catalogs are a great way for businesses to showcase their products and services. They are a physical representation of the business that customers can hold in their hands. This makes them more memorable than digital catalogs or other forms of advertising. Print catalogs also help to establish authority and trust in a brand.
Product catalogs can be used to reach out to new customers, remind existing customers of the products and services available, and even encourage customers to purchase more. With the right design, print catalogs can be an effective way to increase sales and grow your business.
Special print finishing techniques to give your catalogs a luxurious touch
When creating a print catalog, it is important to consider the special print finishing techniques that can be used to give it a luxurious touch. These techniques will make the catalog stand out from the competition and give it a high-end look that customers will remember. Here are five special options to consider adding to your print catalogs.
1. Spot UV coating
Spot UV coating is a great way to give your catalog an eye-catching effect. It involves applying a thin layer of UV-cured varnish to certain parts of the catalog, such as a logo or text. This creates a glossy, raised effect that is sure to draw attention and make the catalog look more luxurious.
2. Lamination
Lamination is a great way to protect your catalog from wear and tear. It also adds a glossy finish that will make the catalog look more professional and appealing. You can choose from matte or gloss lamination depending on the look you are going for.
3. Soft-touch lamination
Soft-touch lamination is similar to regular lamination, but it has a softer, more luxurious feel. The result is a smooth, velvet-like finish that is sure to draw attention and make your catalog look more high-end.
4. Foil stamping
Foil stamping is a great way to add a bit of shine and sparkle to your catalog. It involves stamping a thin layer of metallic foil onto the catalog, usually in the form of a logo or text. This will create a unique, eye-catching effect that is sure to draw attention.
5. Embossing
Embossing is a great way to give your catalog a more luxurious look. It involves pressing a design into the paper to create a raised effect. This will make the design stand out and give the catalog a sense of sophistication.
Paper choices for catalogs
The type of paper you choose for your catalog can have a big impact on the overall look and feel. There are a few different paper choices to consider, each of which has its own advantages. Most catalogs are printed on either gloss or matte coated paper as they often rely on high-quality photographic reproduction to show off the products to their best advantage.
1. Gloss coated paper
Gloss coated paper is the most common choice for catalogs. It has a glossy finish that will make the colors look brighter and more vibrant. It is also durable and can stand up to wear and tear as it's not only coated but also slighty heavier and thicker than, say, uncoated paper.
2. Matte coated paper
Matte coated paper is a great option if you want a more subtle, sophisticated look. It has a matte finish that won't reflect light and won't show fingerprints or smudges. Like gloss coated paper, it is also slightly thicker than uncoated paper, making it more durable.
Binding options for catalogs
1. Perfect binding for catalogs
Perfect binding is a popular choice for catalogs. It's the same kind of binding that we use for novels and other works known as “paperbacks” or “softcovers”. It involves gluing the pages together along the spine to form a block and then covering the block with a paper or fabric printed wrap made of coated paper. The cover and the interior pages are then neatly cut to size, creating the “perfect” alignment which gives this binding style its name. This creates a clean, professional look that is sure to make your catalog stand out from the crowd.
2. Saddle stitch binding for catalogs
Saddle stitch binding is a great choice for smaller catalogs with fewer than about 48 pages. It involves layering the folded page signatures inside each other before stitching the pages together with two or three staples along the crease. This binding style doesn't have a printable spine, but it creates a simple, attractive look that is perfect for catalogs with fewer pages and it's very cost-effective.
Print catalogs are a powerful marketing tool for businesses of all sizes. Special print finishing techniques and paper choices can give your catalogs a luxurious touch that will make them stand out from the competition. Spot UV coating, lamination, soft-touch lamination, foil stamping, embossing, gloss coated paper, and matte coated paper are all great options to consider. You can also choose between perfect binding and saddle stitch binding for the binding of your catalog. Adding a luxurious touch to your print catalogs can help to make them more attractive to customers and increase sales.
Talk to us!
As you can see, with the right choices of paper, bindings, and special finishes, there's no reason your business shouldn't be able to design, print, and distribute a printed product catalog which will boost your brand visibility, drive sales, and give you a good return on your initial investment while showing off a beautiful luxury look to appeal to your luxury-seeking customers.
We've been driving success for small businesses though our specialist catalog printing services for over 25 years. Get in touch today to discuss how we can help you make your next printed product catalog into an exceptional advocate for your brand, a powerful consumer magnet, and a profitable sales driver. Or if you prefer, just to talk through your ideas or request a no-obligation quote. We'll be happy to help you get your catalog marketing campaign off to a great start!
