An effective brochure campaign, such as those recently used by MacDonald's, Nike, and Starbucks, can be a powerful weapon in your marketing arsenal. But you need to get it right so it doesn’t backfire. We show you how!
Are you considering an offline marketing campaign? If so, you’ll need to think about creating an effective brochure design that will captivate your audience and persuade them to take action. Brochures are one of the most powerful tools for offline marketing, but it’s important to create a design that stands out from the competition and communicates your message clearly. In this blog post, we’ll discuss what makes a good brochure design, how to create an effective brochure, and how to use brochures to create a successful offline marketing campaign.
What are brochures used for?
Brochures are printed documents that contain information about a company, product, or service. They are usually used to inform and educate customers about a company’s offerings and to persuade them to take action. Brochures can also be used as promotional material, to drive traffic to a website, or to direct people to stores or events.
When used effectively, brochures can be a powerful tool for offline marketing. They can help you reach potential customers who may not be familiar with your business or products. They can also be used to create a positive brand image and to build trust with existing customers.
What makes a good brochure?
A good brochure should be eye-catching and visually appealing. It should also be easy to read and understand. The content should be engaging and informative, and it should include a clear call-to-action. The design should be professional and consistent with your brand’s visual identity.
The most important element of a good brochure is the content. You should focus on providing useful information that will be of value to your readers. Avoid long-winded descriptions of your products or services and instead focus on the benefits that your customers will gain from using them.
Types of brochure formats
There are many different types of brochures that can be used for offline marketing purposes. The most commonly used brochure formats are tri-fold, bi-fold, and multi-page brochures.
- Tri-fold brochures are the most popular and most economical option. They are folded into three sections and typically contain detailed information about a company or product.
- Bi-fold brochures are folded into two sections and are usually used for shorter, more concise information. They are often used for product or service overviews or to advertise special offers.
- Multi-page brochures are more complex and can contain more detailed information. They are often used to provide detailed descriptions of products and services or to provide a comprehensive overview of a company.
How to make a good brochure
Creating a good brochure design is not as difficult as it may seem. It involves a few simple steps that can help you create an effective brochure for your offline marketing campaigns. The first step is to identify your target audience. This will help you determine the content and design that will best appeal to them. The next step is to create a design that is visually appealing and consistent with your brand’s visual identity. This can include choosing the right colors, fonts, and images. You can use one of our free downloadable templates to guide you if you’re not familiar with the technical side of things.
Once you have created the design, you should focus on providing informative and engaging content. Keep your writing concise and easy to read, and make sure to include a clear call-to-action. Finally, you should review and proofread your brochure to ensure that all of the information is accurate and that there are no typos or errors.
Benefits of good brochure design
Creating a good brochure design can help you create a successful offline marketing campaign. Good brochure design can help you:
- Communicate your message clearly and effectively.
- Establish a strong and positive brand image.
- Build trust and credibility with your target audience.
- Increase awareness of your products or services.
- Generate leads and sales.
Cost of good brochure design
Creating a good brochure design can be expensive. Professional design services typically charge an hourly rate, which can range from $50 to $150 per hour or more. Printing costs for brochures can also be expensive, depending on the size, paper quality, and number of copies you need. However, creating a good brochure design is an investment that can pay off in the long run. A well-designed brochure can help you reach more customers and generate more sales, so when you’re managing your budget, you should be thinking in terms of the investment you’re making in your business, rather than just the amount of money you’re spending.
If you choose QinPrinting, we offer design templates and full support, including free templates and file checking to help you keep costs down; and our cost-per-unit charges for offset printing are the best in the business.
Choosing the right design elements
When designing a brochure, there are several design elements that you should consider. These include:
- Color: Choose a color palette that is consistent with your brand’s visual identity.
- Font: Choose a font that is legible and easy to read.
- Images: Choose images that are relevant to your message and that will capture the attention of your audience.
- Layout: The layout should be organized and easy to read, with plenty of white space.
Tips for Creating Effective Brochure Designs
Creating an effective brochure design is not as difficult as it may seem. Here are some tips to help you create a good brochure:
- Keep it simple: Avoid overcrowding your brochure with too much information.
- Be concise: Provide information that is easy to read and understand.
- Be consistent: Use a consistent design and color scheme throughout the brochure.
- Use visuals: Use visuals such as images and diagrams to help communicate your message.
- Include a call-to-action: Make sure to include a clear call-to-action at the end of the brochure.
What are the advantages of using brochures for marketing?
There are several core advantages to using brochures in your marketing mix. Here are just a few:
- Cost-effective: Brochures are relatively inexpensive to produce and distribute.
- Flexible: Brochures are versatile and can be used in a variety of marketing campaigns.
- Targeted: Brochures can be used to target specific audiences and deliver tailored messages.
- Measurable: You can track the results of your campaign and measure its success by adding QR codes, for example.
Examples of successful offline marketing campaigns using brochures
There are many examples of successful offline marketing campaigns that have used brochures. Do you remember any of these?
- McDonald’s: McDonald’s used a tri-fold brochure to promote their “McDonald’s Extra Value Menu”. The brochures were distributed to customers in the restaurant and were also mailed to select households.
- Nike: Nike used bi-fold brochures to promote their “Just Do It” campaign. The brochures were distributed to sporting events and stores and were also included in magazines and newspapers.
- Starbucks: Starbucks used multi-page brochures to promote their “Taste of Summer” campaign. The brochures were distributed to stores and included detailed descriptions of their new products.
Talk to us!
Creating a good brochure design is a critical part of any successful offline marketing campaign. A good brochure should be visually appealing and easy to read, and it should include engaging and informative content. It should also have a clear call-to-action. By following the tips outlined in this blog post, you can create a brochure that will help you reach more customers and generate more sales.
Get in touch with us today to discuss your campaign brochure needs and let us help you print a powerful brochure that will raise the profile of your brand, attract new customers to your business, and boost sales all year round.
