Versatile, cost-effective, robust, and eye-catching; we examine 10 benefits of custom display boxes for your brand and products
In today's evermore competitive global marketplace, businesses just like yours are constantly looking for ways to stand out, attract new customers, and make more sales. One proven and effective strategy is to invest in custom display boxes for your in-store products. These specially designed packaging solutions offer several benefits that can enhance brand visibility and boost sales. Whether you operate in the general goods, medical, confectionary, toys and gifts, small electronics, clothing or any other vertical, if you have products showcased in retail stores, custom display boxes can make a significant impact on your marketing efforts. In this post, drawing on over 25 years of success designing, manufacturing, and printing custom display boxes for thousands of satisfied clients, we'll answer the question, “What are the benefits of custom display boxes? “and we'll show you how they can help your business thrive.
1. Eye-catching presentation
The first advantage of custom display boxes is just how visibly eye-catching they can be. Unlike regular packaging, display boxes are specifically designed and created to showcase products in an attractive and eye-catching format which, with proper in-store placing, potential customers literally can't avoid. With customizable graphics, logos, and branding elements, these boxes grab the attention of potential customers while breaking down the barriers to purchasing by making the products they contain easy to pick up. By investing in visually appealing display boxes, you can make your products stand out from the competition and encourage impulse-based on-the-spot purchases.
2. Increased brand awareness
Custom display boxes offer an excellent opportunity to increase brand awareness. With strategically placed branding, such as logos, slogans, and product information, even if a potential customer doesn't buy the product immediately, you can effectively promote your brand and communicate your marketing messages. In short, it's a combination of a box, a presentation stand, and a billboard! This increased brand exposure can lead to greater recognition for your company name, your products, and your branding.
3. Versatility and customization options
One of the key advantages of custom display boxes is their versatility and customization options. We can tailor these boxes to suit the specific needs of your products and target market, a seasonal campaign, or a new product release, for example. They can be small enough to sit on a counter or large enough to stand in the entrance or mid-aisle where they can really attract attention. You can choose the shape, size, and style of the display boxes to best showcase your products. We can customize your display boxes with vibrant colors, high-quality graphics, and unique designs to create a memorable visual impact.
4. Enhanced product visibility
With retail environments, which are getting bigger and more generalized all the time, product visibility is a genuine concern. Custom display boxes excel in this aspect by making sure that your products are prominently displayed and easily visible to customers. Unlike traditional packaging, we can design display boxes to be placed on shelves, countertops, end caps, storefronts, or corridors, making it impossible for customers to overlook your offer. The strategic placement of display boxes in high-traffic areas increases the chances of customers noticing and purchasing your products. By enhancing product visibility, custom display boxes can significantly boost sales and generate greater customer interest.
5. A cost-effective marketing solution
Another advantage of custom display boxes is their cost-effectiveness as a marketing solution. Unlike expensive advertising campaigns or permanent in-store displays, display boxes offer a budget-friendly option for promoting your brand and products not only in your own stores but in other stores where your products are placed and also at outdoor events, conferences, lobbies and foyers, festivals, and more. We can produce your display boxes in bulk, reducing production costs per unit because we use offset technology, and we'll load and ship the boxes for you, too, directly to where they need to be. By investing in custom display boxes, you can effectively market your products without breaking the bank.
6. Convenient product packaging, storage, shipping, and assembly
Custom display boxes also offer practical advantages in terms of product packaging and storage. These boxes hold multiple products securely, making them a convenient packaging solution. With their sturdy construction, display boxes protect your products during transportation and storage. They can be stacked easily, reducing the space required for storage. This convenience and efficiency in product packaging and storage contribute to overall cost savings for your business.
7. Effective brand storytelling
Custom display boxes provide an excellent platform for branded storytelling. In part this is because, especially with the larger standing display boxes, you have so much visual real estate. You can go beyond a basic logo-and-name combo and create something almost cinematic in its effect. Through carefully curated graphics and designs, you can effectively communicate your brand's values with a sense of grandeur and impact using beautiful full-color printing and special finishes such as foil stamping, embossing, and UV spot coating, not to mention die-cutting shapes. Whether it's through structure, images, text, or a combination of all three, display boxes allow you to create a narrative that resonates with your customers and creates an emotional connection with them.
8. Increased sales potential
The goal of any marketing effort is to drive sales, and custom display boxes can significantly contribute to this aim. By enhancing the visibility of your products, capturing customer attention, and effectively promoting your brand, display boxes create a compelling sales environment. When customers are drawn to your products through visually appealing displays and engaging branding, the chances of making a purchase increase significantly. By investing in custom display boxes, you can create a sales-boosting strategy that sets your products apart from the competition.
9. An eco-friendly packaging option
With increasing consumer awareness of environmental issues, businesses are seeking eco-friendly alternatives for their packaging. Custom display boxes offer a sustainable solution, as we can make them from recycled and recyclable low-impact materials and print them with non-toxic environmentally friendly soy-based inks. By opting for eco-friendly display boxes, you not only contribute to a greener future but also appeal to environmentally conscious consumers. This commitment to sustainability can enhance your brand's reputation and attract customers who prioritize eco-friendly choices.
10. Valuable market differentiation
In any retail vertical, differentiation is key to success. Custom display boxes provide a valuable opportunity to differentiate your brand from your competitors. Don't underestimate the power of this kind of presentation. In the overwhelm of constant visual and messaging bombardment that contemporary consumers face, increasing numbers of shoppers are becoming “marketing blind”. Well-designed, beautifully made display boxes bypass that tendency and get noticed. This differentiation helps build brand recognition, customer loyalty, and a competitive edge in the market.
What are the benefits of custom display boxes?
To sum up, custom display boxes offer a range of benefits that can significantly enhance your brand's visibility and boost sales. From captivating visual appeal and increased brand awareness to cost-effectiveness and product visibility, display boxes provide a versatile and impactful marketing solution. By investing in custom display boxes, you can effectively showcase your products, tell your brand's story, and differentiate yourself from competitors. With their practical advantages in packaging and storage, as well as their eco-friendly options, display boxes provide a comprehensive solution for businesses looking to make a lasting impression on the market.
Let's talk!
If you're ready to explore your options for creating display boxes at a price to fit your budget, we should talk. Get in touch to discuss your needs or ask us for a no-obligation quote. If you'd like more detailed technical specifications first, check out our key page, Custom Display Boxes.
