As everyone in the sector feels the winds of change, we share our analysis of the latest evidence on the future of the offset printing industry and how we are adapting to a changing business climate
In an era dominated by digital technologies, the traditional offset printing industry finds itself at a crossroads, facing both challenges and opportunities. As we embark on the journey of exploring the potential future of offset printing over the next decade, it's imperative to analyze the insights provided by official reports and principal business commentators, while also speculating on how the industry might adapt to anticipated changes in the global economy and markets.
The offset printing industry today
To understand where the offset printing industry is headed, we must first acknowledge its current state. In recent years, the industry has been grappling with several trends that have reshaped its landscape. The rise of digitalization, environmental concerns, and shifting consumer preferences have all exerted significant pressure on traditional printing methods.
The challenge of digitalization
The advent of digital technologies has revolutionized the printing industry, offering faster turnaround times, cheaper materials, and lower prices, particularly for short print runs. While the quality of digital printing is never as good as offset, it eliminates the need for the relatively costly setup processes associated with offset printing, making it a preferred choice for on-demand printing and short-run personalized materials.
For the offset printing industry, the rise of digitalization has led to increased competition and a shift in demand towards digital printing services especially among new self-publishers and low-budget start-up projects. Businesses and consumers alike are drawn to the convenience and efficiency of digital printing, especially for projects with tight deadlines or variable data requirements.
As a result, offset printers must adapt to this changing landscape by either incorporating digital printing capabilities into their existing operations — which we have done for our range of samples and prototyping, for example — or by exploring new ways to use offset technologies to create irresistible solutions for specific market sectors. Likewise, it's important for offset printers to educate the market stakeholders and customers so that they understand the essential limitations of digital printing options and that they are aware of the range of products for which only an offset printing process will do.
We can also explore ways to differentiate ourselves in the market. For example, at QinPrinting, we specialize in large-size hardcover books such as coffee table books, fine art, photography, and memoirs which need unusual layouts, specialist bindings, dust jackets, slip covers, and more; not to mention cost-efficiency on larger runs; non of which digital and POD can handle. We also offer luxury packaging design, structural paper engineering for complex pop-up books, and high-level printing and finishing techniques such as metal foil stamping, embossing and debossing, soft-touch lamination, and UV spot coating. Our most recent venture has been to develop a comprehensive board game manufacturing solution, including everything from game boards to all components, miniature figurines, and boxing.
Offset printing still holds several advantages for a swathe of products, such as superior image quality and cost-effectiveness for large print runs, and printers must emphasize these strengths to remain competitive in a digital-centric environment.
Environmental concerns
Environmental sustainability has become a pressing issue for businesses and consumers worldwide, driving demand for eco-friendly printing practices. Offset printing, traditionally associated with high levels of waste and environmental impact due to its reliance on chemical-based inks and large quantities of paper, energy consumption and water, is facing scrutiny in an increasingly environmentally conscious society.
To address these concerns, offset printers are — we think quite rightly — under pressure to adopt more sustainable practices throughout their operations. here at QinPrinting, we take our ecological responsibilities very seriously. While we can't become 100% sustainable overnight, we have invested in several important initiatives to move us as far and as fast in that direction as possible. For example, we use environmentally friendly inks, such as soy-based or vegetable-based inks, which have lower levels of volatile organic compounds (VOCs) and reduce the industry's carbon footprint. We also offer recycled paper options and materials with FSC certification wherever possible.
Additionally, offset printers can explore opportunities to minimize waste through initiatives such as recycling water within their facilities, recycling offcuts, multiple product printing at scale, and implementing a variety of more efficient printing processes. By prioritizing sustainability, printers not only meet the expectations of environmentally conscious consumers but also contribute to long-term environmental preservation.
For a deeper dive into what the offset printing industry can do to improve its sustainability and environmental impact profile, read, Print Responsibly: How the Print Industry is Adapting to Meet the Demands of a Sustainable Future.
Shifting consumer preferences
Consumer preferences in the printing industry are evolving, driven by factors such as changing demographics, technological advancements, and cultural shifts. In today's digital age, consumers expect personalized, interactive, and visually appealing content that engages their senses and resonates with their values.
Offset printers must adapt to these shifting preferences by offering innovative solutions that cater to the needs and desires of modern consumers. This may involve investing in advanced printing technologies, such as hybrid printing systems that combine offset and digital capabilities, to deliver customized, high-quality print materials.
Furthermore, offset printers can differentiate themselves by focusing on niche markets or specialized services that align with specific consumer segments. For example, printers may target industries such as luxury goods, where high-quality printing and packaging are essential for brand differentiation and consumer perception.
Expert analyses of the future of the offset printing industry
Several significant and reputable agencies and institutions keep their thumbs on the pulse of the local and international markets across a range of industries. We like to keep an eye on what's happening more broadly in the field of printing and associated services. These are the reports that we've found most reliable and helpful.
The Future of Digital vs Offset Printing to 2027
This report was recently released by Smithers. Smithers is a leading provider of market reports, consulting, and testing services across various industries, including printing and packaging. Their reports often provide comprehensive analyses of market trends, including the current and future state of offset printing services.
This analysis explores the competition among printing methods vying for dominance in the market. broadly, these are the key findings:
- Digital printers excel in cost-effectiveness for shorter print runs, whereas offset presses offer superior economy for longer print jobs.
- Digital printing boasts quicker turnaround times, contrasting with the lengthier completion periods associated with offset presses.
- While offset printing guarantees impeccable color quality and consistency with every print, digital printing may occasionally encounter glitches in the toner cartridge, posing a slight risk to consistency.
According to the Smithers report, while digital printing is projected to witness a notable growth rate of 5.7% between 2024 and 2027, it's important to note that offset printing, despite a more modest growth rate of 0.8% during the same period, continues to retain a substantial market share. In 2017, the analog print industry boasted a value of $734.5 billion, with projections suggesting it will remain robust at $721.4 billion by 2027. Concurrently, digital print, valued at $122.9 billion in 2017, is anticipated to surge to $189.8 billion by 2027. This highlights the enduring significance of offset printing alongside the promising growth trajectory of digital printing.
North America Offset Printing Press Market Research Report
This report is provided by PIA (Printing Industries of America) — a trade association representing the printing industry in the United States. They regularly publish research reports and industry updates that contain information on trends affecting offset printing demand.
The Offset Printing Press Market report offers comprehensive insights into the global industry, presenting valuable facts and figures. This research delves into various aspects of the global market, including industry chain structures and raw material suppliers, alongside manufacturing insights. The report thoroughly examines the primary market segments within the Offset Printing Press Sales market. Incorporating historical data from 2015 and a forecast spanning from 2024 to 2030, this insightful study provides a thorough analysis of the market's trajectory.
The key takeaway and point of interest is the expectation that offset printers will continue to diversify and expand their range of products and services in the future in order to maintain a vigorous market share and see sustainable economic growth into the next decade.
The Future of B2 Offset Printing
This report is from Keypoint Intelligence, which provides market research and consulting services focused on digital imaging and document solutions. Their reports include an analysis of the impact of digitalization on the printing industry, including the response in offset printing demand.
This report emphasizes that in the dynamic realm of print production, despite digital printing continuing its expansion, fueled by the ongoing transition to online services and virtual technologies, offset printing is also strong. Offset printing remains resilient and pertinent. Its advantages, including lower ink expenses and faster printing speeds compared to digital alternatives, ensure its continued relevance in the industry.
The future of the offset printing industry
The future of the offset printing industry is undoubtedly filled with both challenges and opportunities. While the rise of digital technologies and changing market dynamics pose significant challenges to traditional print methods, there is still room for innovation and growth. By diversifying product offerings, prioritizing sustainability, forging strategic partnerships, and investing in employee training, offset printers such as QinPrinting can position themselves for success in the years to come. As the industry navigates the winds of change, adaptation and resilience will be key to thriving in an ever-evolving landscape.
