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Printing Services > Custom Printing > Offset Printing

Offset Printing

Everything you need to know about the offset printing process

Offset Printing
Table of Contents

    What Is Offset Printing?

    In professional printing, offset printing, which is also known as offset lithography, is a common printing process during which the inked design etched onto a metal plate is printed on a cylinder made of rubber before being transferred to paper or another material. The flexible rubber cylinder's outstanding malleability enables printing on textured paper, metallic surface paper, leather goods, textile and fabric backing on the paper, and smooth coated or uncoated paper substrates and cardboard.

    How Offset Printing Works

    Founded on the fact that water and oils are not compatible, offset printing, a variant of lithography, allows for the deposition of oily ink on oil-treated printing sections of the plate while rejecting the ink in nonprinting sections that retain water. The offset plate is often made of zinc, aluminum, or a mixture of metals; its surface is treated to make it permeable, and a substance that responds to light is coated on top. The coating applied on printing sections hardens when exposed to light; on nonprinting regions, the coating gets washed out, leaving wet metal which will not accept ink.

    The press used for contemporary offset printing consists primarily of three revolving cylinders: a plate cylinder, onto which a metal plate is attached; a blanket cylinder covered in a rubber sheet; plus an impression cylinder, which pushes the paper against the blanket cylinder. First, a succession of wetting rollers — which put down water in the metal's engravings — comes into alignment with the plate cylinder. The ink is subsequently repelled by the aqueous regions and accepted by the oily areas as an assortment of inking rollers run over the plate. When the paper rotates round the impression cylinder, the inked design is “offset” from the rubber blanket and reproduced on the paper.

    Offset Printing machine

    Offset Lithography Printing Processes

    With the widespread use of offset printing for various applications, different variations of the process have been developed to better suit each individual application. These variations include:

    • Blanket-to-Blanket — this method of printing allows you to print on both sides of the printing surface at the same time. It employs two blanket cylinders and two plate cylinders per color, printed on modern equipment with four and eight sets, respectively. These sophisticated machines can print in four to eight colors on both sides of the printing surface. This reduces the cost of double-sided printing while also shortening the delivery time.
    • Blanket-to-Steel this technique for printing is precise, but it can only print in a restricted number of colors. With contemporary machines containing 4 sets, 6 sets, or 8 sets, one blanket-to-steel can print one color. This enables printing in four, six, or eight colors on both sides of the printing surface at the same time. 
    • Variable-Size Printing — printing this way makes it easier to change the size of the print. It works by using removable sleeves for a quick change. This allows for a cost-effective solution when printing with different repeat lengths instead of a standard length.
    • Keyless Offset — Keyless printing uses fresh ink on each revolution of the cylinder. With each revolution, the inking drum removes any residual ink from the cylinder to ensure a consistent print. 
    • Dry Offset Printing — Dry printing transfers ink to a photopolymer relief plate before transferring the ink to the printing surface, allowing for higher quality prints.

    These variations produce extremely high-quality images at a relatively low cost. This makes offset printing a popular choice for any bulk orders. However, smaller orders become more expensive because of the large initial costs of setting up the printing plate, rubber blanket, and inks.

    Offset Lithography Printing Processes

    Offset Printing Services

    Here at QinPrinting we offer a comprehensive range of offset printing services. In our facilities based in Shanghai we can undertake almost any print project imaginable. With state-of-the-art technology and machine, highly skilled and dedicated staff, and international scope, we've built a global reputation for excellence of which we're very proud and which we strive to sustain. Our most popular printing products include:

    Wholesale book printing

    Softcovers, hardbacks, children's books, coffee table books, and more

    Commercial Printing Marketing Materials

    From informational booklets and instruction manuals to luxury high-end catalogs

    Wire-O Binding Calendar

    Custom wall calendars, poster calendars, desk calendars and more, for business marketing, corporate gifts, and retail

    Board book offset printing

    Top quality board book printing, self-covered and hardcover, for children or adults

    Wholesale paper box printing

     A vast array of customizable packaging solutions with full structural and artistic design support

    Wholesale board game printing

    A one-stop solution for all your board games, game cards, and jigsaw needs, including printing and component sourcing or manufacture

    Besides the above core services, we also handle publicity and marketing materials such as brochures, leaflets, and flyers, along with postcards, gift cards, flash cards, posters, magazines, and more.

    The Benefits of Offset Printing

    Offset printing offers several benefits compared to other forms of printing, such as digital and silkscreen. 

    • It renders high-quality images and text in either black-and-white, partial, or full color
    • The plates are durable and can produce long runs of thousands of prints with no degradation in quality
    • It's extremely cost-effective when printing large volumes
    • The ink flow can be accurately controlled and adjusted during a run without interrupting the printing process
    • Because the image and text are transferred via a flexible rubber sheet, accurate printing can be achieved on a range of materials, including fabric, leather, and textured papers

    Sheet-Fed Offset Printing vs Web Offset Printing

    Sheet-fed offset printing uses a system to feed individual sheets of paper into the offset printer, then prints the pages using the same mechanisms as a standard offset printer. To ensure each page is fed into the printer correctly, this process uses mechanical registration to correlate each page to the other. This makes sure each page is accurately reproduced with the same imagery. Some sheet-fed offset printers also use a perfecting press to allow for printing on both sides of the page at the same time.

    Web offset printing uses rolls, or so-called “webs”, of paper supplied into the printer, making it more cost-effective for extremely large order print jobs. This process is typically only used for orders of over ten thousand impressions. They can print large orders at extremely fast rates with some reaching speeds of up to 3,000 feet of paper per minute. Some can cut, perforate, and fold the paper to deliver an end product in the exact form it's wanted.

    There are two classes of web offset printers, coldset and heatset. These two classes of web offset printers differ in the way the ink dries on the page. Coldset printers allow the ink to dry by absorption into the page, while heatset printers use drying lamps or heaters to cure or set the ink onto the page.

    Generally, sheet-fed is used in smaller order sizes between 500 impressions and 30,000 impressions. Sheet-fed also produces higher quality prints since they produce on a smaller scale, allowing for more accurate replications. We generally use the web for larger orders of over 30,000 impressions when quality is not as important. The most common use of the web offset process is in the production of newspapers.

    Sheet Fed Offset Printing
    Sheet-Fed Offset Printing
    Web Offset Printing
    Web Offset Printing

    Offset Printing vs Digital Printing

    Digital printing uses toner sitting directly on top of the paper instead of absorbing into the paper like the ink in offset printing. It uses a combination of Cyan, Magenta, Yellow, and Black dots to produce the image on the paper. This process is typically used for short-run jobs using a large format printer, high volume laser printer, or an inkjet printer.

    Offset Printing machine
    Offset Printing
    Digital printing machine
    Digital Printing

    Offset Printing vs UV Printing

    Standard offset printing and UV printing are very similar techniques and can be carried out on the same machines. The key difference is that UV printing deploys specially formulated inks which are sensitive to ultraviolet light. The inks dry almost instantly on exposure to UV light frequencies. One potential advantage of this — other than it being slightly quicker than normal absorption/evaporation or heat drying methods, is that the colors are much crisper and brighter in tone. UV printing is more versatile in that you can print on a wider spectrum of materials such as PVC, metallic paper, soft-touch paper, colored paper, textured paper, and more. But offset printing is more economical. So, both are good and the choice you make between them depends on the project, the materials, and your budget.

    UV printing machine
    UV Printing

    Talk to Us!

    Offset and UV printing services are excellent options for custom packaging, board games, books, and more, as they offer a wide range of advantages and can produce high-quality results. Offset printing is cost-effective for larger print runs and offers a great deal of flexibility and choice in the design process and the range of papers, styles, and special finishes, to make your print project really stand out. Over the last 25 plus years, we've built up a global reputation for excellence, unbeatable pricing, and fantastic customer service. Get in touch today to discuss your printing needs and we'll help you draw up the best plan based on your budget.

    Start Your Project
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    Rigid Box Surface

    gold foil stamping effect
    1-Color Foil Stamping
    1-color fold stamping is gold foil stamping or silver foil stamping. Foil stamping adds a metallic effect to lettering or other design elements.
    If you need other color foil stamping, please contact us.
    This option is only suitable for gold foil stamping up to a 5.9" x 1.18" area. For larger area, please contact us.
    spot uv effect
    Spot UV
    We apply a clear polymer coat to the specified area — which could be a title, a logo, or an pattern— which really makes it “pop” and catch the eye.
    Suitable only for surfaces treated with matte or soft-touch lamination.
    This option is only suitable for spot uv up to a 7.87" x 1.96" area. For larger area, please contact us.
    deboss effect
    Deboss
    Like embossing, only the surface is pressed inward to creative a concave impression rather than standing out.
    This option is only suitable for deboss up to a 7.87" x 1.96" area. For larger area, please contact us.
    emboss effect
    Emboss
    Embossing is a process by which we raise the surface of an area of the box to make it literally stand out.
    This option is only suitable for emboss up to a 7.87" x 1.96" area. For larger area, please contact us.

    Rigid Box

    For custom logo box, it doesn’t have offset printing on the box. It can be colored paper with foil stamping, spot UV or deboss etc.

    Tuck End Box Finishes

    If you need any specific box surface, for example foil stamping, spot UV, emboss etc, please contact us.

    Gloss lamination Tuck End Box effect
    Gloss Lamination
    Gloss lamination adds a shiny, smooth look that elevates the vibrancy and color of your book's printed surface.
    Note: Spot UV is not available with this option.
    Matte lamination Tuck End Box effect
    Matte lamination
    A smooth, non-glossy finish that gives a sophisticated, soft appearance while reducing glare.
    Varnish Tuck End Box
    Varnish
    A light protective coating that adds subtle sheen and protection. Note: Spot UV is not available with this option.
    Note: Spot UV is not available with this option.

    Card Surface Finishes

    We offer a comprehensive selection of special surface finishes which we can apply to most cards.

    spot uv effect
    Spot UV
    We apply a clear polymer coat to the specified area — which could be a title, a logo, or an image — which really makes it “pop” and catch the eye.
    Can't suitable for surfaces treated with gloss lamination.
    gold foil stamping effect
    Gold Foil stamping
    Foil stamping adds a metallic effect to lettering or other design elements.
    Gold is the most popular choices, but we can use pigments to create a foil stamp in almost any color you'd like.
    Silver foil stamping effect
    Silver Foil stamping
    Foil stamping adds a metallic effect to lettering or other design elements.
    Silver is the most popular choices, but we can use pigments to create a foil stamp in almost any color you'd like.
    emboss effect
    Emboss
    Embossing is a process by which we raise the surface of an area of the box to make it literally stand out.

    Hardcover Board Book Bnding

    This binding method adds a hardcover to a standard board book for extra durability and a premium feel. Like traditional board books, the pages are glued together rather than bound, with a printed sheet wrapped over the first and last boards and across the spine. The difference is that a hardcover is then applied, enhancing protection and making it a popular choice for high-quality board books.

    The interior pages will have rounded outer corners. The corners of the cover are not normally rounded. If you need round corners for your cover, please contact us.

    Inner Lamination

    We laminate all the interior pages.

    hardcover board book with gloss lamination inner effect
    Gloss Lamination
    Gloss lamination adds a shiny, smooth look that elevates the vibrancy and color of your book's printed surface.
    hardcover board book with matte lamination inner effect
    Matte lamination
    A smooth, non-glossy finish that gives a sophisticated, soft appearance while reducing glare.

    Hardcover Board Book Page Count

    The page count does not include the covers.

    One sheet of paper is equal to two pages.

    page-sheet
    page-sheet

    Book Cover Paper

    As standard, we wrap the grayboard casing in 157 gsm / 58 lb cover paper. If you need a special paper or a solid color paper for the cover, please contact us first to discuss your options.

    Cover Lamination

    We laminate only the outside of the hardcover board book cover.

    hardcover board book with gloss lamination cover effect
    Gloss Lamination
    Gloss lamination adds a shiny, smooth look that elevates the vibrancy and color of your book's printed surface.
    Note: Spot UV is not available with this option.
    hardcover board book with matte lamination cover effect
    Matte lamination
    A smooth, non-glossy finish that gives a sophisticated, soft appearance while reducing glare.

    Hardcover Board Book Cover

    A hardcover book’s cover is printed on one side only; the outer-facing side. 

    hardcover cover

    Lamination

    We laminate all the pages. If you’d like different laminates for the interior and the cover, please get in touch.

    SSelf-Cover Board Book with gloss lamination effect
    Gloss Lamination
    Gloss lamination adds a shiny, smooth look that elevates the vibrancy and color of your book's printed surface.
    Self-Cover Board Book with matte lamination effect
    Matte lamination
    A smooth, non-glossy finish that gives a sophisticated, soft appearance while reducing glare.

    Self-Cover Board Book Page Count

    The covers are included in the page count.

    One sheet of paper is equal to two pages.

    page-sheet
    page-sheet

    Paper

    Board books are made of the same paper throughout, so there’s no difference between the cover and the interior pages.

    Most board books feature colorful illustrations, cartoons, or other artwork. So, we recommend printing on C1S paper to get the best results.

    coated one side (C1S) paper

    C1S paper—also called “coated one side” paper—is paper that has been treated with a special coating on only one side, while the other side is left uncoated. The coated side has a brighter, smoother surface, making it ideal for vibrant, full-color printing of the artwork and text of your story. The uncoated side has a more natural, rougher texture, but in board book printing, this rough side is not visible because two sheets are glued together, with the uncoated sides facing inward. This way, only the smooth, coated sides are exposed, ensuring a high-quality finish for your book’s pages.

    Dust Jacket

    The so-called “dust jacket” is the most common and practical way of covering a hardcover book. Used alone or combined with image-wrapping, it finishes your book with a professional touch while adding five printable surfaces—front, back, spine, and two inside flaps. We can print it in full colour, gloss coat it, matte coat it; emboss, deboss, laminate, and foil stamp it, too, for added effects.

    Hardcover Book Dust Jacket

    End Sheet Paper

    • If your book size is 8.5″ x 11″ or less with an interior page count of fewer than 320 pages, then a good option for the end sheets is 140 gsm / 95 lb offset paper.
    • If your book size is larger than 8.5″ x 11″, then 180 gsm / 122 lb offset paper would be better.
    • If your end sheets will be printed and your book’s interior uses gloss or matte art paper—say, for an art book or coffee table book—to make sure the colors match well, use 157gsm / 58 lb gloss or matte art paper for your end sheets.
    gloss art paper effect
    Gloss Art Paper
    A shiny, reflective surface that makes colors vibrant and images pop, perfect for illustrations, cartoons, and photographs. It delivers high-quality color reproduction, ideal for interior pages with rich visuals.
    matte art paper effect
    Matte Art Paper
    Provides a smooth, non-glossy finish that reduces glare and makes text easier to read. It offers excellent image reproduction while preserving a professional, subdued look for both graphics and text.
    Offset Paper effect
    Offset Paper
    A natural, uncoated paper that provides a smooth, absorbent surface, making it ideal for writing. It offers excellent opacity and brightness, ensuring text is crisp and clear. This paper is commonly used for books that emphasize readability and is often chosen for trade paperback novels, coloring books, etc.

    End Sheet

    The end sheets connect the hardcover casing and the interior pages when binding the book. So, there are two end sheets, one at the front and one at the back and both glued to the grayboard cover.

    Cover Surface

    We offer a comprehensive selection of special surface finishes that we can apply to most covers.

    spot uv effect
    Spot UV
    We apply a clear polymer coat to the specified area — which could be a title, a logo, or an image — which really makes it “pop” and catch the eye.
    Suitable only for surfaces treated with matte or soft-touch lamination.
    This option is only suitable for spot uv up to a 7.87" x 1.96" area. For larger area, please contact us.
    gold foil stamping effect
    Gold Foil stamping
    Foil stamping adds a metallic effect to lettering or other design elements.
    Gold is the most popular choices, but we can use pigments to create a foil stamp in almost any color you'd like.
    This option is only suitable for gold foil stamping up to a 5.9" x 1.18" area. For larger area, please contact us.
    Silver foil stamping effect
    Silver Foil stamping
    Foil stamping adds a metallic effect to lettering or other design elements.
    Silver is the most popular choices, but we can use pigments to create a foil stamp in almost any color you'd like.
    This option is only suitable for silver foil stamping up to a 5.9" x 1.18" area. For larger area, please contact us.
    deboss effect
    Deboss
    Like embossing, only the surface is pressed inward to creative a concave impression rather than standing out.
    This option is only suitable for deboss up to a 7.87" x 1.96" area. For larger area, please contact us.
    emboss effect
    Emboss
    Embossing is a process by which we raise the surface of an area of the cover to make it literally stand out.
    This option is only suitable for emboss up to a 7.87" x 1.96" area. For larger area, please contact us.

    Cover Lamination

    We laminate only the outside of the hardcover cover.

    hardcover book with gloss lamination cover effect
    Gloss Lamination
    Gloss lamination adds a shiny, smooth look that elevates the vibrancy and color of your book's printed surface.
    Note: Spot UV is not available with this option.
    hardcover book with matte lamination cover effect
    Matte lamination
    A smooth, non-glossy finish that gives a sophisticated, soft appearance while reducing glare.
    hardcover book with Soft touch lamination cover effect
    Soft touch lamination
    Soft touch lamination is a relatively new technique. The result is similar to matte lamination, but the surface has a delightful, almost velvet feel which speaks of quality and luxury.

    Hardcover Cover

    A hardcover book’s cover is printed on one side only; the outer-facing side. The inside front cover and inside back cover are glued to the end sheets.

    hardcover cover

    Holes Drilled

    If you need holes drilled on the binding side of your book, please select this option.

    You can choose one hole drilled, two holes drilled, three holes drilled, or five holes drilled.

    hole-drilled catalog

    Binding

    • If your book has 48 pages or fewer, we recommend saddle stitch.
    • For books with more pages and thinner paper, perfect binding is ideal.
    • If your book has heavier paper or more than 200 pages, sewn perfect binding is the best choice.
    • Wire-o and spiral binding are also available, and both allow the book to lay flat.
    sewn and perfect binding effect
    Sewing and Perfect Binding
    A premium variation of perfect binding that includes sewn pages for enhanced durability and the ability to lay flat without breaking the spine. Recommended for books with heavier interior paper or more than 200 pages.
    Perfect Binding effect
    Perfect Binding
    A widely used binding method for softcover books, where pages are glued to a heavier cover. Ideal for books with more than 48 pages and fairly thin paper (80 gsm / 54 lb or 105 gsm / 71 lb text paper). It offers a sleek, professional look and is an economical choice for various genres.
    Wire-O Binding effect
    Wire-O Binding
    A strong, double-loop wire binding that allows pages to lie flat and turn easily. Ideal for textbooks, instructional guides, and manuals that require frequent handling. Available in various coil colors to match your design.
    Saddle Stitch effect
    Saddle Stitch
    A cost-effective binding method using staples or thread along the spine, suitable for booklets, magazines, and workbooks with 48 pages or fewer.
    Spiral Binding effect
    Spiral Binding
    Uses a plastic or metal coil to bind pages, allowing them to rotate 360 degrees. A durable and flexible choice for cookbooks, workbooks, and reference materials. Available in multiple coil colors for a customized look.

    Paper

    Please select your paper choice for your book. If you have a special request not listed here, get in touch. We’ll do everything possible to satisfy your needs.

    gloss art paper effect
    Gloss Art Paper
    A shiny, reflective surface that makes colors vibrant and images pop, perfect for illustrations, cartoons, and photographs. It delivers high-quality color reproduction, ideal for interior pages with rich visuals.
    matte art paper effect
    Matte Art Paper
    Provides a smooth, non-glossy finish that reduces glare and makes text easier to read. It offers excellent image reproduction while preserving a professional, subdued look for both graphics and text.
    Offset Paper effect
    Offset Paper
    A natural, uncoated paper that provides a smooth, absorbent surface, making it ideal for writing. It offers excellent opacity and brightness, ensuring text is crisp and clear. This paper is commonly used for books that emphasize readability and is often chosen for trade paperback novels, coloring books, etc.

    Page Count

    One sheet of paper is equal to two pages.

    The total page count is a multiple of 4. When printing and binding your book, we fold sheets into “signatures”.

    The maximum page count here is 800 pages. If you need more pages, please contact us.

    page-sheet
    page-sheet

    If your book is larger, say, 8.5″ x 11″ or A4 size, one signature will have 16 pages. So, the inner page amount should be divisible by 16. Making your page counts match signatures is the most economical solution.

    Cover Surface

    We offer a comprehensive selection of special surface finishes that we can apply to most covers.

    spot uv effect
    Spot UV
    We apply a clear polymer coat to the specified area — which could be a title, a logo, or an image — which really makes it “pop” and catch the eye.
    Suitable only for surfaces treated with matte or soft-touch lamination.
    This option is only suitable for spot uv up to a 7.87" x 1.96" area. For larger area, please contact us.
    gold foil stamping effect
    Gold Foil stamping
    Foil stamping adds a metallic effect to lettering or other design elements.
    Gold is the most popular choices, but we can use pigments to create a foil stamp in almost any color you'd like.
    This option is only suitable for gold foil stamping up to a 5.9" x 1.18" area. For larger area, please contact us.
    Silver foil stamping effect
    Silver Foil stamping
    Foil stamping adds a metallic effect to lettering or other design elements.
    Silver is the most popular choices, but we can use pigments to create a foil stamp in almost any color you'd like.
    This option is only suitable for silver foil stamping up to a 5.9" x 1.18" area. For larger area, please contact us.
    emboss effect
    Emboss
    Embossing is a process by which we raise the surface of an area of the box to make it literally stand out.
    This option is only suitable for emboss up to a 7.87" x 1.96" area. For larger area, please contact us.

    Cover Printing

    The cover is composed of four pages. They are the front cover, the inside front cover, the inside back cover, and the back cover.
    softcover book cover

    Cover Lamination / Varnish

    We laminate or varnish only the outside of the cover.

    Softcover book with gloss lamination cover effect
    Gloss Lamination
    Gloss lamination adds a shiny, smooth look that elevates the vibrancy and color of your book's printed surface.
    Note: Spot UV is not available with this option.
    Softcover book with matte lamination cover effect
    Matte lamination
    A smooth, non-glossy finish that gives a sophisticated, soft appearance while reducing glare.
    Softcover book with Soft touch lamination cover effect
    Soft touch lamination
    Soft touch lamination is a relatively new technique. The result is similar to matte lamination, but the surface has a delightful, almost velvet feel which speaks of quality and luxury.
    Softcover book with varnish cover effect
    Varnish
    A light protective coating that adds subtle sheen and protection. Note: Spot UV is not available with this option.
    Note: Spot UV is not available with this option.